Teavana APAC Launch 2016 & Teavana Autumn 2017
The aim is to create inspiring stories for the Teavana brand, with social media to drive reach, awareness and engagement. Having consistent storytelling focused on a mixture of product and brand themes will help in building the brand as we establish Teavana’s expertise in tea and credentials in creating modern, western flavors. We've launched both in-store and online assets for use in 12 different countries.
Work done in collaboration with an Art Director, Copywriter and a Motion Graphics Designer.
Company: POSSIBLE
Social posts for 2017
Social posts for 2016
Sketches for the in-store activation
The final in-store activation asset was done in collaboration with an illustrator
